Eureka Winning Ways

Proven Method to Grow Your Business Comes to Alabama!

To help small and mid-sized manufacturers grow top-line sales, the Alabama Technology Network (ATN) has partnered with the Eureka! Ranch, a leading innovation group that has helped manufacturers like Nike, American Express, and Walt Disney to generate business-building ideas.

"Explosive growth isn't just for America's largest companies," says Eureka! Ranch founder Doug Hall, former Master Marketing Inventor for Procter & Gamble. "Smaller businesses - particularly manufacturers - can leverage processes and methodology that up until now have only been accessible by large corporations."

Program Structure

The ATN/Eureka! approach includes a one-day "Idea Engineering" session in which manufacturing employees are led through a disciplined process for identifying ideas on how to grow the company. These ideas can be as simple as changing the parameters of a product design, to more complex decisions such as entering new markets. The ideas are then benchmarked against 50 success factors and scientifically tested to evaluate how obvious and self evident they are to potential customers. The evaluation system, dubbed "Merwyn", has an 88% reliability in forecasting probability that the idea will be successful. ATN Growth Coaches provide action plan coaching to help manufacturers implement their idea(s) and accelerate them to market.

"Eureka! Winning Ways is a powerful process for Alabama manufacturers who
need to create and execute measurably smarter choices for growth," said
David Mixson, who is a Professional Certified Marketer and Eureka Growth
Coach who trained under Doug Hall.

The ATN-Eureka! Ranch partnership is focused on helping companies generate
ideas for: