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Raymond J. Harbert College of Business

Let us help your firm generate non-stop innovation!

New Product Design

Do your products have clear design and performance advantages over your competition?

If not, most likely you find yourself competing on price, and often lowering it. Auburn University's Industrial Design Program and the Auburn Technical Assistance Center can help you change the market dynamics and grow your business by creating innovative product designs that improve your product's form and function, giving you that "leg up" on the competition. The program also assists businesses in product packaging, product identity, and corporate identity.

Cost Effective
• Design teams produce more than 100 preliminary concepts for your business at a fraction of the cost of conventional design firms.

Nationally Ranked Expertise
• More than 20-year track record of providing cutting edge and award winning product designs to many leading national firms such as Dell, Hitachi, GE, Eastman Plastics, NASA, Samsung Electronics.

Proven Four-Phase Process
• Design Brief - User Research - Ideation: Finds opportunities where none may have been readily apparent before.

• 3D Modeling: Enables the client to better understand the structure of the product.

• Pre-Prototype: The product concept is almost operational at this point.

• Prototype: The final innovative design prototype is developed and presented along with recommendations of materials, product development costs, tooling investments, and costs of manufacturing.

Success Stories

TROUT Fitness

Named "SledHammer," the new product is an athletic strength-building tool. The idea came when Macenia, was helping a neighbor clean up fallen trees following the great tornado outbreak in 2011 that inflicted millions of dollars in damage across the State of Alabama and other parts of the United States. "I was helping cut fallen trees and then rolling the logs out of the way, when I realized this rolling motion was excellent for building strength in the arms and legs, really the whole body," Macenia said. "Later, I thought about collecting some logs to try out the method, but that didn’t work because logs were not round enough. They were uneven and had knots and cut branches, so you couldn't get a smooth motion." Maceina and Bonsi, decided to call Professor Dyer to see if he and his students could take the idea and turn it into a training device that could be used by football players and other athletes. For more information view the full article here

For more information about New Product Design Contact:

Jason Williams; 334.844.3885;