Idea Accelerator gets ideas to market faster
Whether you’re an existing business or an entrepreneur looking to get your existing ideas to market faster, the Eureka Winning Ways Idea Accelerator a one day workshop helps you take a big step in that direction.
Oftentimes concepts or ideas for a new product consist of sketches or prototypes that reveal what the product does. Typically the idea is focused on unique features of the offering or the technology behind the invention. Customers on the other hand aren’t interested in technology, but what the idea or concept will do for them. They are really asking how your widget makes their life better. As an example, if a shoe wax had a blend of 3 waxes, why should I care about this feature? When expressing this in terms of benefits, it means that the shoe’s shin lasts twice as long.
To help clearly communicate the benefits of a product to a customer, business owners and entrepreneurs need to think through this and related processes. Having a systematic process in place translates features to benefits, directs marketing to a specific target audience and determines the predictability of success.
The Idea Accelerator workshop helps you do just this, and more, as you move to get your ideas to market faster. In this full-day workshop, we work with a dozen or more entrepreneurs, members of one company or multiple companies to help:
-communicate their idea so that a business opportunity/idea can be understood in 60 seconds
-turn product features into benefits
-determine early on the sales potential of the new idea before spending valuable time and money pursuing
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Click Here for printable pdf file of Quality Filter's story about their implementation of Eureka Winning Ways. Click Here for a printable pdf file of the Eureka Business Growth brochure. |
Interested in learning more? Contact Growth Coach David Mixson at 334.844.3887 or Walker Jackson at 334.844.3890.
ATAC Affiliations
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